Becoming an Intelligent Company Guide

The world is an increasingly complex place.

Pandemics, trade wars, geopolitics: businesses are working against an ever-accelerating backdrop of uncertainty and complexity.

In such a world, competitive advantage is critical. Keeping organisations agile, fostering entrepreneurial innovation and maintaining a capacity for rapid, continuous and systematic adaption is now more important than ever.

Looking to the past, the most significant recent period of volatility was the global recession triggered by the financial meltdown of 2007, where global GDP fell by 1.9%.

However, research by McKinsey discovered certain companies rode the turbulence more successfully than their peers. It identified a group of resilient companies whose performance dipped less overall during the recession and improved faster during the economic recovery.

This wasn’t luck.

Resilient companies were not immune to the downturn; their revenues fell in line with their peers during the early stages. However, by 2009 their earnings had risen by 10% while industry peers had lost nearly 15%. The question is why? What made these companies resilient? And more critically, can their success be emulated?

Discover how to be smart, scalable and successful during the new normal by downloading our new ‘Becoming an Intelligent Company’ guide.

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